How Are You Going to Conquer the World?

In two weeks, we're shipping the authentication product frend and our first partner una with the mba and b le pass. And if the live lookin falls within those subscription rights, it's free. If not, then you pay the micro pin rit in. So again, that is to guarantee incrementality. But also, you can make an argument around customer retention. It what is the number one reason why people say they cut the cord is because they don't watch television any more.