1044: The Biggest Challenges CRO's Face, with Philip Edgell
Sales Strategy & Enablement by Revenue.io
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Is That Your Chief Revenue Officer?
Rit. Ritva: My background, i have spent more time in operational rolls and service delivery rolls than i have actually in te leader of sales rollsa. So if you're looking for somebody who is going to win the 13 weeks sprint by focusing just on acquisition of new business, you're barking up the wrong treat. That's not going to be me. What i'm going to help you do is pull the thread of when we acquire business, how do we keep it? And so this matching its more, the sales is more of a matching process, if we truly understand that completely, than a convincing process.
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