4min chapter

The New Music Business with Ari Herstand cover image

​This Music Publicist Has Upended the Entire PR Model

The New Music Business with Ari Herstand

CHAPTER

The Importance of Public Relations in Music

The easiest answer would be public relationships, right? Like that is literally the definition of the of the job. Media could mean TV shows, media could mean red carpet, media can mean play listing or TikTok. Publicists have worked to get press primarily, you know, media like blogs and magazines.

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