How Do You Craft a Player?

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Most teams serve still draft players with some of that baggage. How do you decide when when to do that and when no I'm not going to touch this? "We spend a lot of work on those players," says head coach Todd Bowles. 'There's always that element of how talented are they'

LA Rams General Manager Les Snead dives deep into some of the strategies that made the Rams a Super Bowl Champion, including assessing character, how to draft the right player, the complicated nature of trading players, how to build a team, hiring the right coach, hidden performance, why it’s so important to be relentlessly curious, and so much more. A native of football-crazed Eufaula, Alabama, Snead served as a graduate assistant at Auburn University before he spent 14 years as an NFL scout for the Jacksonville Jaguars and Atlanta Falcons. He became the Rams’ GM in 2012 and over time built a reputation as an executive willing to make insightful draft picks as well as blockbuster trades, including his move to draft future Hall of Famer Aaron Donald in 2014 and to trade for superstars Von Miller and Matthew Stafford on the way to winning the Super Bowl in February.

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