10min chapter

Deconstructor of Fun cover image

TWIG #318 Supercell’s Records, Unity’s Chaos & AppLovin’s Fire Sale

Deconstructor of Fun

CHAPTER

Founders, Franchise Dynamics, and Market Challenges

This chapter explores founders' perspectives on company ownership and their satisfaction in retaining control over their billion-dollar ventures. It examines the complexities of the gaming market, particularly the Battlefield franchise, amidst rising user numbers and declining individual revenue. The discussion also highlights leadership changes at Microsoft and the cultural implications for Swedish gaming studios, as well as strategic considerations for the future of Minecraft.

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