How to Decouple Cool Things From Bad Things

I feel like there is something that we can actually address by, by basically, I think the phrase I used was a stack to vision rather than activism. Right now, we have no way of decoupling the cool stuff from the bad stuff, like accelerating fossil fuels or not paying taxes. So if customers care, they'll add it, but on their own. There's loads of really useful research around this. We often think in terms of this has to come from consumers first, but in many ways, it's much more of a kind of symbiotic thing where in say the, let's look at accessibility, for example,.