Is That the Move to Get Written PR About Your Brand?

The play for brand owners is to go essentially get a freelance writer who's good to write up a piece of PR about the brand and then just like pitch that. By the time I made it into Shopify Plus, like my own content agency was up running Fire and All-Sylinders and I was ghostwriting that exact process. The other thing that I did is this mix of like real skill with the written word first of all, which is a big part of it and that really matters. And then third that you're like really strategic. You think much more analytically than just a pure writer often does.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app