Building a Business Isn't Nearly as Valuable as Building a Reputation

There’s no doubt that you’ve heard of Jack Canfield and the Chicken Soup for the Soul series, which has over 250 titles and has sold more than 500 million copies in 43 languages worldwide. Today, you’ll hear from Patty Aubery, President of the Canfield Training Group, former secretary to Jack Canfield, and one of the people behind the biggest book brand in history. Join us as Patty offers some insight into the successes and challenges of building the publishing industry’s first billion-dollar brand. We talk about how they did it, the role that promotional partnerships and licensing deals played, and what the Canfield Group is up to these days. As the author of the bestselling book and course, Permission Granted, Patty also shares her passion for business building, her desire to help people live life on their own terms, and how she helps speakers, authors, and coaches create the lives and businesses they’ve always wanted through her online programs, coaching, mentoring, and luxury retreats. If you’re looking for inspiration to show up more authentically and go after your own dreams, this episode is full of incredible anecdotes and practical advice from someone who has done exactly that! For all this and so much more, be sure to tune in to this conversation with the one and only Patty Aubery.