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Liquid Courage

People vs Algorithms

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Navigating the UGC Revolution

This chapter explores the challenges and innovations in creating a user-generated content video platform, reflecting on the transformation of advertising strategies amidst initial skepticism. The speakers highlight the importance of branding and discuss the evolving role of editors in the magazine industry, intertwining personal anecdotes and industry insights. They also touch upon current developments in major media companies and the cultural contrasts encountered in their personal experiences.

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