Using Horror in Advertising

Nike had produced a commercial to air during the 2000 summer Olympics that featured Susie Hamilton, a runner sponsored by Nike who was competing in the Olympics. As this commercial begins, we see Hamilton getting ready to take a bath. But when she closes the door, she suddenly sees a maniac standing behind her in the reflection. The masked maniac has a chainsaw. He lunges at her, but she manages to dodge him. She runs through the house. His chainsaw cuts through furniture. He cuts right through a wall. I assume it never ran on TV because I couldn't find any complaints about the ad. That's the tricky thing about using horror in advertising. Context is everything.