#14 - Against Malaria Foundation: How Rob Mather founded and operates a highly effective charity
The Giving What We Can Podcast
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How Do I Get a Million People to Swim?
How do you get a million people to swim? The first step is finding 20 organizations that can help. Then the work of getting them on board starts, and it's not an easy task. Rob says he has 'a 20 minute approach' when trying to achieve something. He calls up Colonel Ted Martin at British Army physical training centre in Aldershot.
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