#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
00:00
How to Segment Content Based on Funnel Stage?
Marketers get a bit overwhelmed with content and they try to produce content that caters to everything. I think sometimes content can be spread so thin it loses its value because it's not solving a particular problem or talking to someone at a particular stage in the journey. Do you have any tips or advice on kind of how to segment content? You know, do you break it down by stage of funnel or stage of bar journey or that kind of thing? Yeah.
Play episode from 16:56
Transcript
