How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
Uncensored CMO
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The Power of Creativity in Business and Marketing
This chapter explores the importance of creativity in addressing business challenges, emphasizing the need for early involvement of creative minds. It discusses the collaborative approach with agency partners and the dynamic nature of briefs in aligning with client goals. The conversation also delves into the emotional aspect of money, highlighting Monzo's innovative marketing strategies and focus on understanding the emotional side of finance.
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