How to build a successful B2B media company
The Business of Content with Simon Owens
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How Do You Differentiate Paid Content for Versus Free Content?
Jocam: I want to spend the last amount of time just talking about like paid subscriptions. What I'm noticing in the B2B space is like them actually a lot of times trying to create differentiated content for the paid versus the free. We have an increasingly large number of our readers are college students who use this as a textbook supplement. Jocam: The more likely I am to charge for something that's less useful to people on their continuing education account, the cheaper it will be at my expense.
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