4min chapter

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Talking Competitive Advantage and Moats for Small SaaSes, Part 1

Software Social

CHAPTER

How Much of a Difference Does It Really Make?

I think there's two dimensions that one is how mission critical is this and then how much of a difference does it really make. I used to have e-people email me when I was running my last startup saying oh yeah we're doing payroll in this new and amazing way. Even if they're worse than the new thing you're not motivated to switch because you're creating risk, he says. If you can get yourself in between the customers your customers customer and them like Stripe has actually done a really good job of that.

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