Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “lab,” you’ll get front-row insight into how Tier 11 is pivoting for better ROI using an unnamed—but highly effective—CAPI-based custom event system. If you’re a business owner, CMO, or media buyer navigating Meta’s new limitations, this episode is your tactical guide to staying ahead of the curve in 2025.
Chapters:
- 00:00:00 – Why This Meta Update Will Change Everything You Thought You Knew
- 00:00:58 – The Announcement That Shook Ad Agencies Worldwide
- 00:03:08 – John Moran’s Million-Dollar Test Lab Drops Game-Changing Intel
- 00:04:29 – The Secret Sauce: Merging Advantage+ with CAPI Like a Pro
- 00:05:28 – Meta Just Moved the Goalposts — Here’s What That Means for Your Sales
- 00:08:21 – If You're Still Running Ads the Old Way... You’re Already Losing
- 00:09:03 – What 7-Figure Testing Reveals About Meta’s Algorithmic Shift
- 00:11:05 – How AI + First-Party Data Are Quietly Rewriting the Rules of ROAS
- 00:15:57 – This CAPI Tactic Could Be the Attribution Fix You’ve Been Begging For
- 00:32:52 – Why Linear Data Flow Is Now the Backbone of Profitable Campaigns
- 00:33:11 – Miss This Tracking Detail? Say Goodbye to Scaling Cleanly
- 00:33:38 – The Disappearing Manual Button: What Meta Isn’t Telling You
- 00:34:34 – The New Blueprint for Building Future-Proof Campaigns
- 00:36:14 – Budget Allocation Tactics That Survive Meta’s Latest Chaos
- 00:37:02 – Audience Strategy 3.0: Custom Signals That Cut Through the Noise
- 00:51:07 – What Real Creative Testing Looks Like (Hint: It’s Not What You Think)
- 00:53:35 – Final Fire: Live Q&A, Rapid Tactics, and Ralph’s No-BS Advice
LINKS AND RESOURCES:
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Unbounce - Code PT10off
Free Snapchat Credits
