Introduction

There’s a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you’re sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we’re focusing on the wings of the airplane – or your product. You don’t have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time. 

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