3min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Virality & Word of Mouth with Gaurav Vohra

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Measure the K Factor in the Early Startup Situation

How do you measure the K factor in an early startup situation? It could take time for a referral to turn into a user. Understanding your channel mix is really important. And then if you have the ability to instrument and track your word of mouth.

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