Joey: Quantity begets quantity. I found that time and time again, and if you push a little bit farther, like I'm all out of ideas, just sit with that discomfort a little bit longer,. Go for the 50 or 100 terrible ideas. Some good ones emerge from that quantity Or some good words emerge from a little bit of a tweak of one of the bad ones. Pete Cashmore: We really dug Joey's take on generating 50 or 100 ideas going for quantity and just letting them be terrible.

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