Demographics: Older Consumers and Longevity

If you've noticed friends sharing "temple-style" meals or vibrant plant-based hot pots online, you're witnessing a national shift. Plant-based dining has blossomed into one of China's most dynamic food trends, captivating far more than just vegetarians. From students to CEOs, a growing movement is embracing lighter, greener meals. On the show: Niu Honglin, Steve & Laiming