When I was at high school, admittedly, I was in a backward country in the UK and a very conservative school that didn't talk about design at all. Maybe if I'd been to school in Denmark or in Italy, I may have heard of design in a different way and wanted to do it much earlier. It's not a religion, though. It can feel a little cultish sometimes. Some of that's a West Coast thing, for sure.Timothy Stanley: The culture is probably the most valuable asset we have because it's the result of the people who make up IDEO.