What Makes a Title Work?

Start with the headline and then go from there. What makes a title work is clarity. The clearer you are about the promise that you're making to the reader, the clearer you are in saying this is what you get in exchange for reading it. So here's some proven headline foremats. You'll notice these everywhere. Ah, these are very common. I've created a list, and i always come back to these for myself. Philfrey, take a screen shot of this if you want, am. But here's all these different types of categories, and then a sample headline underneath it. It's an easy and proven way to build good habits and break bad ones. Boom