Stacking Growth | The B2B Marketing Podcast cover image

Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live

Stacking Growth | The B2B Marketing Podcast

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Adapting Marketing Strategies for Sustainable Success

This chapter explores the differing marketing approaches of established B2B SaaS companies versus startups, emphasizing the pitfalls of outdated practices that hinder growth. It discusses the challenges of aligning marketing efforts with business objectives while examining the evolving consumer behaviors shaped by digital advancements and AI. The conversation highlights the need for organizations to embrace change, analyze past performance, and focus on the quality of leads to navigate the shifting landscape effectively.

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