Why You Need to Know the Desired Outcome of a Negotiation
Negotiations Ninja Podcast
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The Supply Chain Is Inefficient
Sally Kohn: I love what you said about holding objections up against the customer's future state. And then after you put the value of the desired outcome back in their lap, you just shut up and listen. So one of the things I share in the beginning of the book because this is where it's towards the end is if you do gap selling right. She says she runs a company called content call out that turns people into thought leadership brand marketing leaders online.Kohn: We've seen some massive growth with the businesses that we've been working with. Very, very exciting time for us. Now back to your show.
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