The Effects of Nostalgia and its Role in Advertising

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This chapter explores the concept of nostalgia and its impact on individuals. It discusses how nostalgia can lead to optimism, future planning, and motivate individuals to make positive changes. Additionally, it explores the use of nostalgia in advertising through a specific campaign for Alan's Lollies.

If recently you’ve been poring over old photos and reminiscing, then you’re not alone. Take heart in learning that nostalgic reminiscing may be an effective strategy to cope with isolation, and perhaps to combat anxiety. But it’s a paradoxical emotion because it can be both sad and uplifting.