How To Ask For That Next Level Gift & Find Your Power Partners with Mallory Erickson
Missions to Movements
The Relationship Between Marketing and Fundraising
Exploring the role of marketing in engaging donors and nurturing relationships in an organization, and the importance of integrating marketing and fundraising efforts.
Have you ever found yourself nervous or vulnerable around making an ask to a major donor?
Today’s topic is all about fundraising - from creating high-converting email asks, to leveraging marketing in your post-gift strategy, and how to use “funder mapping” and “asset mapping” techniques. We also dig into activating empathy, connection, belonging and identity in relationship to our donors.
Mallory Erickson is a business bestie of mine and an incredible fundraising consultant who helps nonprofits raise more from the right funders. As Mallory says, “Great fundraising is not an ask - it’s an offer!”
In This Episode:
- How to navigate awkward and sometimes anxiety-inducing fundraising conversations, and making it more about what you and this person can build together
- Why talking about fundraising doesn’t need to feel “transactional” - it’s important to reframe that you’re asking for more money so you can create a bigger impact
- Building trust with your donors by being open and honest about the numbers - all too often, organizations are downgrading their donors
- Putting a Donate button at the bottom of your email is not making an ask - use storytelling and segment your messaging to specific donor personalities and identities
- Marketing and fundraising need to work together cohesively, especially after a donor’s first gift
- Why we need to take care of our nervous system and fundraiser wellness while fundraising. We can’t raise money from an activated, stressed out, and overwhelmed state and actually see the results we want
Resources & Links
Connect with Mallory on her website, watch her free webinar, and learn more about her Power Partners Formula. Follow her on LinkedIn or on Instagram at _malloryerickson. Mallory also hosts a podcast, What the Fundraising.
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