
256 Unconventional Wisdom is Product Management
This is Product Management
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Do I Even Need Life Insurance?
People have to understand their need if they are then going to buy the solution. Psychologically, its difficult to by. We've often redesigned our web sigts to say, do i even need life insurance? Cano find out here. And we have a calculator or tool that can help them work out what their needs are. In one specific trial in germany, we found that just changing the opening question from, buy a policy, r get a quote to, do i evenneed life insurance? increased quotes by 25%.
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