We talk about core values, which is something that Jim Collins talked about. We say there's three other categories that often get mixed in with the core and it dilutes them. The first one is what we call aspirational values. Second is things that are true, which you wish weren't true, and that you have to actually guard against as a culture.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.