Bloomberg: What is the biggest tool that you wish that entrepreneurs knew about to come up with good ideas? I have a problem. It's easy for me to figure out how people have already been solving this problem in my industry, Bloomberg says. "What other industry has had an analogous problem and what did they do that worked?" he asks. 'It also just talks about this whole idea of looking without your second term'
Columbia Business School Professor Sheena Iyengar discusses her book Think Bigger: How to Innovate.
Hosts: Carol Massar and Madison Mills. Producer: Paul Brennan.
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