The Physical Performance Show cover image

311: Expert Edition. Simon Bartold & Paul Griffin: ‘Top 5 Running Shoe Innovations of the last 20yrs’

The Physical Performance Show

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Hylo's Innovation Challenge

Hylo is not looking at recycling. They're looking at biodegradability. Recycling doesn't solve the problem. It just recycles it. Biodegradability means it will go away. So whilst they've not completely cracked that nut, I believe more than any other footwear company that's building running shoes, they're a lot further down the track than any other company. Because of the materials they use, because of their lack of glues, and because of their processes, their manufacturing processes, their way ahead of the curve.

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