Cannes Special Part 1: Spotify’s Grace Kao on Belief-Driven Action for Brands
The TrustMakers
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Spotify's Culture Next Report on Gen Z
Spotify conducts an annual report on Gen Z called Culture Next that explores how they use audio in their lives. They also identify trends that we think brands should look at, like well being truly is a trend and creating brand experiences that make people feel good versus add on extra stress. In many ways Gen Z loves creators and trusts creators, but they also see themselves as creators of culture themselves.
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