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Terence Kawaja: The Future of AdTech
"World of DaaS"
Is Apple a Good Idea?
Apple's success was driven on pure math, the math of customr acquisition. So that cak to l t v ratio was critical in determining how they could on board new customers. When elti vet a cak slips on its head and is no longer economically vible, you don't limit the amount of campaign spend. You would just keep drinking for the fire hose to accelerate growth.
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