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How 1 Couple Bought 2 Businesses

Acquiring Minds

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Navigating Business Acquisitions: Focus, Strategy, and Financial Insight

This chapter explores the significance of honing in on specific industries for better business deal-making, as highlighted by a couple's journey in acquiring an advertising agency. It covers their strategic decision-making process, collaboration with creative agencies, and specific financial structures that facilitated their acquisition. Additionally, the discussion addresses risks related to client concentration and retention strategies post-acquisition, emphasizing the complexities of maintaining revenue during ownership transitions.

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