The Difference Between Personality and Brand Loyalty

It is branding, but it's also about trying to... That's what he's saying here. You're forming that social relationship between the user and the artificial thing which is your app or your website. So there's a relationship being formed there, which means that you're not going to choose another product before that because you've already have a connection. It's brand loyalty,. Is it? Yeah. No, I'm not trying to... Or product loyalty.Yeah. Love it.