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4min chapter
MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results
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How to Market to a Mid-Market Customer
The first real breakthrough I had was simply how to schedule a text message, right? And you think, okay, well, that's super, super broad in terms of search intent. That could be anything. But like capturing that volume and space for the kind of our inbound engine is what really kicked it off. It's had so many internal conversations and we've finally gotten down after the past couple years to really understand why people are using this tool. We're at an inflection point which is exciting.
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