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Crafting Unique Flavors and Branding
Learn about the approach to brewing beers that capture the imagination of beer drinkers through unique flavors and branding, and the importance of pushing flavor boundaries while maintaining quality.
Based in Portland, Oregon, Sam Zermeño is the brewer behind Brujos—a nomadic brand that’s given him the opportunity to make some intensely flavored, highly regarded beers with friends and favorite brewers from around the country. Yet behind the acclaim and heavy-metal imagery is a mind of real technical know-how and experience. Previously an R&D brewer at Portland’s Great Notion, his accomplishment there include a GABF gold medal last year for their Feniks grodziskie. Nor was that his first GABF gold; in 2018, he won for a hazy double IPA brewed while at Black Market in Temecula, California. Now, Zermeño is embarking on the next phase of Brujos, taking over a now-closed brewhouse which he's transforming into a dark church worthy of the heavy brand.
In this episode, he talks about brewing hazy IPA, with glimpses into his process that include:
And more.
This episode is brought to you by:
G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way, and they’re proud of the cool partnerships they’ve built over the past 30 years. Reach out for a quote today at gdchillers.com or call to discuss your next project.
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Old Orchard (https://www.oldorchard.com/brewer): Old Orchard's new brewing customers often mention discovering Old Orchard through the word-of-mouth recommendation of another brewer. To join the core of Old Orchard's brewing community, learn more at oldorchard.com/brewer
Accubrew (https://accubrew.io) The AccuBrew system is designed to give you unprecedented insight into the fermentation process. Monitor gravity, fermentation activity, clarity, and temperature, schedule reminders, and receive alerts anywhere, anytime. To learn more about AccuBrew head over to AccuBrew.io
ProBrew (https://www.probrew.com) The ProFill series of rotary can fillers from ProBrew are accelerating plant production everywhere. For more information, visit www.probrew.com or email contactus@probrew.com.
RMS Roller-Grinder (https://rmsroller-grinder.com): Our industry leading mills deliver optimal grind consistency, unlocking the full potential of your grain. Say goodbye to uneven grinds and hello to exceptional flavor extraction. Visit rmsroller-grinder.com to discover how RMS can transform your brewing experience.
Omega Yeast (https://omegayeast.com): Thiolized yeast are a new tool for brewers to bring intense guava and passionfruit aromas out of your malt and hops. And wait, there’s more! Omega Yeast makes yeast-to-order with a consistent one week lead time ensuring peak freshness and reliability.
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ABS Commercial (https://abs-commercial.com): ABS Commercial is proud to offer brewhouses, tanks, keg washers, and small parts to brewers across the country as well as equipment for distilling, cider-making, wine-making, and more! Contact us today at sales@abs-commercial.com to discuss your customized brewery needs. ABS Commercial. We are brewers.
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