S2 E50 - You've Heard About Creating Demand, Let's Talk About Damming Demand
Stacking Growth | The B2B Marketing Podcast
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Is It Worth Investing in AdWords Campaigns?
I think that for damning demand, my preference is to take more of a holistic campaign approach in the long run. But you know, obviously we have to prove things out and it's definitely a way that we can establish some sort of quicker wins a little bit more in the short term. So definitely like that idea. Yeah. And I mean, I think that that's getting late stage high in 10 buyers and paid searches like a fantastic way of validating whether or not it's worth, it's worthwhile to put more effort into it as well. Right.
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