Netflix Breaks a Losing Streak, Zuck Swipes at iMessages, and Guest Ben Smith of Semafor
Pivot
Smartphones and Social Status
This chapter explores Apple's strategic positioning within the smartphone market, emphasizing its luxury brand status and the iPhone's role as a social status symbol. The discussion also covers the competitive landscape of messaging apps, focusing on the rivalry between iMessage and WhatsApp, while introducing Ben Smith, co-founder of Semaphore, who shares insights from his journalism experience.
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