AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Smartphones and Social Status
This chapter explores Apple's strategic positioning within the smartphone market, emphasizing its luxury brand status and the iPhone's role as a social status symbol. The discussion also covers the competitive landscape of messaging apps, focusing on the rivalry between iMessage and WhatsApp, while introducing Ben Smith, co-founder of Semaphore, who shares insights from his journalism experience.