
Netflix Breaks a Losing Streak, Zuck Swipes at iMessages, and Guest Ben Smith of Semafor
Pivot
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Smartphones and Social Status
This chapter explores Apple's strategic positioning within the smartphone market, emphasizing its luxury brand status and the iPhone's role as a social status symbol. The discussion also covers the competitive landscape of messaging apps, focusing on the rivalry between iMessage and WhatsApp, while introducing Ben Smith, co-founder of Semaphore, who shares insights from his journalism experience.
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