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Pit on demand is a way to test out the market for certain products and designs. If something sells on a swetshir, sometimes if you transfer that to a mug, then it's really surprising how many people end o buying the mug as well. The same customer base who bought the swetchers a iv really like the sayings,. o wan to take the mug to yes, i've had that happen. They're almost like their buying gifts for co workers or maybe family members.