Onboarding in a B to C Environment?

The Optimal Path is a podcast about product decision-making from the team at Maze. Each episode brings in a product expert and looks at the stories, ideas, and frameworks they use to achieve better product decision-making—and how you can do the same.

You can connect with Pulkit on LinkedIn and Twitter.

Resources mentioned:

• B.J. Fogg, Behavior Scientist at Stanford University
• Friction Logs: The Key to Unlocking Product Growth by Chameleon
• UserOnboard: Teardowns of your favorite web apps' first run experiences by Samuel Hulick
• How to Run User Surveys in the Age of Product-Led Growth by Chamaleon
• Nudge by Richard H. Thaler and Cass R. Sunstein

Follow Maze on social media:

• Twitter: @mazedesignHQ
• Instagram: @mazedesignHQ
• LinkedIn: https://www.linkedin.com/company/mazedesign

To get notified when new episodes come out, subscribe at maze.co/podcast. See you next time!