LiveScore's new approach to Champions League distribution and monetisation
StreamTime Sports
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The Impact of LifeScore on Champions League Reach
LifeScore is the number one sports app in Ireland for two consecutive years. The level of brand awareness and consideration that LifeScore has now in Ireland is remarkable. I don't think there's anybody telling FIFA our sponsorship value has increased because LifeScore is bringing this content to more users or athletes.
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