I was a political and we started started some blogs when you were starting blogs, I've been doing it a while. The one thing you I mean, it's also it's a slow moving business where the institutions move slow, but the audience moves fast. So in these moments, things are changing a lot. And so our model is to sort of build around like Liz Hoffman, a great finance reporter,. Al Vergade who broke the Lance Armstrong story; covering AI primarily out there. That's the basic model. We also think there's a big global opportunity for this. These are sort of like totally global issues and the best stories, COVID, social media, the rise of

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