I'm Fascinated by What You Guys Do

"I'm fascinated by what you guys do," he says to a firefighter. "Ideology is one of the main reasons why we have the toughest job that we have." St Paul was really good at putting ideas out there that were just sticky as hell and transportable from human to human. These memes to survive need to be sticky and transportable. They do not have to be true or even helpful. That's part of the challenge.