TikTok vs. Facebook: The New Social Media Frontier

This chapter examines the competitive dynamics between TikTok and Facebook, highlighting the challenges Facebook faces in response to TikTok's rise. It explores the shift in user engagement on social media from connection to entertainment and emphasizes TikTok's unique strategies in nurturing content creators. Additionally, the discussion delves into the psychological impact of TikTok on users and the platform's influence on the evolving landscape of social media.