The Power of Iterating

We'll never know when it's the right thing until the market has an opportunity to play around with it. And that's a case for, hey man, just get it out. Just let it go. Because it's funny. When we're iterating, we're saying, I don't know what's going to happen. So I'm going to try a couple of things. The industry, your industry, you're intense to overtake everything. But at the end of the day, and it's interesting, it's the one thing he was just on an eight-week trip around Europe visiting different markets. It's all the same. Everybody wants the best product. Everyone wants a