Mel chimp as 13 million total global users, 800 thousand paid customers, half of which are outside the us. Mal champ was one of the first companies in the web to have personality, to have a character attached to them. The founders believed they would be able to attract talent by giving huge bonuses and great benefits. Ownership weigh more than employees. It allows the owners to push employees harder and harder because you've got skin in the game.