6min chapter

The Mindvalley Podcast cover image

The 3 Principles Of Radical Business Creativity - Gabor George Burt

The Mindvalley Podcast

CHAPTER

Blue Ocean Strategy - I Drink Yellow Tail Wine

Blue ocean strategy is the idea that you are creating your own market space. Some of our more visible examples included the circusle, as well as yellow tail wines. The innovation short cut is this idea that in order to innovate and imagine and transform, you don't need to actually invent something. That's a time and resources intensive rather than resource intensive. And so to me, y'all can combine already existing components in ways that unlocks unprecedented value.

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