#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Importance of Having a Strong Relationship With Developers
It's impossible to sell anything to a developer unless that person can try the system out and giving them tools is also incredibly important. We know through our developer research that developers actually can affect whether licenses are sold up the chain in their own organization to Salesforce. So it is very valuable to us to give opportunities for people to get hands on with our technology. It gives you the extra benefit of making sure that you're constantly innovating your platform.
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