269 - Use Qualitative Insights To Impact Every Area of Your Business | Demand Gen Live S2 x74
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Creating a Pipe and Not a Funnel
The reason that it's called a pipe and not a funnel is because the conversion rates aren potentially a hundred x better than an m c l model. You can also have an enterprise outbound motion running in parallel, right? So creating demand across the entire i c p - which includes strategic and top target accounts. That way, when you do that, wind rates will be lower,. sail cycles will be longer, ace, but a c vs will be higher.
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