Alfred Crupp's Cannon Business

By 18 52, alfred crupp still had not received a single contract for his new artillery. So he experimented with another revolutionary advertising tactic, the free sample. He sent the whole cannon for free to the king of prussia because he couldn't sell it. And he also had another one made in sent off to tsar alexander of russia. The czar immediately set to testing the cannon, firing thousands of shots through it and then exam examining the barrel for imperfections. When he saw it was untouched, the tzar declared the cannon a freak of nature and ordered his men to preserve it in the national artillery museum,. rather than ordering more or somethinga bit of a